Which works better? – video or text based sales pages – my split test results

Split Test Your Site

Just recently I got bullied in to setting up an A/B split test for my CommentLuv Premium homepage. Well, not bullied but guilt tripped. :)

I got another email preaching about why split tests are such a good idea so finally, at long last, I decided I would set up a split test to see what type of sales page worked better for me.

I wanted to try a different page than the huge video as the focus one and so as the B part of the split test I tried a new variation that uses mainly text to describe the main benefits of the plugin.

Google Website Optimizer Makes it Easy to Split Test!

It’s dead simple to set up a new A/B split test experiment with just a little bit of help from the Website Optimizer that Google provides.

You just need to identify what page is your original (your A) and your alternate page (your B) and your conversion page.

Add a bit of script that Google gives you to each page, verify them and let the experiment run.

I could give you a blow by blow tutorial here but to be honest, you get a very good one on the site which goes in to much more detail than : Website Optimizer Documentation

Winner winner chicken dinner!

I let the experiment run for a whole week and at the end, the results were undeniable!

This is the original page

split test original (the A)

This is the variation

split test variation (the B)

Guess which one won?

Yup, the first one did! by a factor of 2. It converted exactly twice the number of visitors as the variation so the conclusion is (as you might have guessed) that video sells twice as much as text!

In next weeks split test

Now I know which page wins, I can move on to multivariate testing where I use the same page but jiggle the things about to see if below the video a guarantee seal works better or a testimonial would convert more people.

I’ll let it run all this week and see what happens and report back. oh how exciting!

Get your own split testing done!

You can see a whole bunch of split test results here¬†which will open your eyes to some cool things that you wouldn’t think would make a difference but do!

8 thoughts on “Which works better? – video or text based sales pages – my split test results

  1. Andy

    Yup google can do all sorts of cool things like this. I’m going to let the multivariate test run for a couple of weeks and see what works best and then keep tweaking things until I get the best layout possible.

    You’re right, the video courses I’ve been doing are really helping!
    Andy recently posted..CommentLuv PremiumMy Profile

     
    Reply
  2. Gavin Owlsen

    Hi Andy,

    Nice post here. This is my first visiting to fiddyp.co.uk and looks like it’s a great day for me.

    BTW, if you ask me why video brings more traffic and sales if compared to text based page, then the answer is simple. Peoples are more attracted with a live demonstration rather than reading a bunch of crappy article. In short, you’re able to catch the visitor’s intention an turn them into buyers/leads.

     
    Reply
  3. Franchesca

    Interesting results. Have you continued to split test other elements on that page on a weekly basis? Colors, text style / font, video length, etc?

     
    Reply
  4. Darren Dillman

    I use Googles free tools as much as I can. It’s a no-brainer, I don’t understand why so many don’t use what they give you.

    About your split test, I was wondering if you have ever tested a video + text sales page. I have seen some like that where it appears to be just a video page but the text sales copy is below the fold.

    It might pull better than just video. Or maybe not. Just thinking some people like video and some text. If you have both maybe you would pull a higher rate than one or the other.
    Darren Dillman recently posted..I’m Back….With My New Awesome ThemeMy Profile

     
    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge