The nice folks at PacktPub sent me a pretty good book called “WordPress For Business Bloggers” by Paul Thewlis. I’ve been reading it for a couple of weeks and it turned out to be an excellent read.
Who is it for?
It makes it clear in the beginning of the book that you should at least be familiar with WordPress as a blogging platform. It doesn’t expect you to know any HTML or PHP skills, just a working knowledge of the WP interface for adding posts and pages, activating plugins and general use.
The book says it is aimed at anyone running or starting a business blog using WordPress. It can be for PR, marketing, profit or driving traffic. Whatever you use it for, if it’s for a business then this book is for you.
My own addition to this is that it will be perfect for someone who runs their own personal blog and is used to people asking them blogging questions. Why? because with this book, you could move from doing minor updates to personal blogs to heading up a business blog for your workplace or local businesses. You will see why below…
One of the things that really impressed me with this book was how Paul gives good examples of specifics, what makes a great blog is the first question covered in the book. It doesn’t try to explain from the beginning what a blog is which would take a whole book but instead, it gives an example of different blogs that are aimed at;
- Increasing sales
- Adding value
- A dialog with your customers
- Raising awareness
- Showing expertise
- Customer Service
- Public relations
- Driving Traffic
The first chapter will give you an excellent summary of what you will learn from reading the rest of the book including, monetization, promotion and statistics.
The Case Study
This is where the real value of the book comes into play. So many “how to blog” books and blogs don’t go into specifics. They go on about how you should do this and that but not exactly how to go about doing this and that!.
The WordPress for business bloggers book has it’s own case study site to take you from planning (including strategic goals, tactical goals and implementation) all the way through from Chapter 3 – Designing your blog, how to install to your local machine so you can develop a blog before it goes live to blog design principles, layout, typography, colors.
Images, video and content are all covered in chapters 4 and 5. I was really impressed by the content of these chapters, every sub heading had a gold mine of information associated with it and was able to cover a large amount of the whole blogging for business idea without getting too wordy or cluttered with random information. It’s quite clear that Paul knows an awful lot about blogging and WordPress!
Through each chapter you get to work on the case study and see it grow as you complete each chapter and learn how each new bit of information gets applied to a real blog.
Why would you buy it?
Far from being just for business bloggers, I think this book would be an excellent resource for anyone wanting to know a bit more about blogging. All the information and guidelines would be applicable to any new blog.
You could even use this book as a self study course, work through each chapter and follow the case study and by the end, you will not only know how to make a full site but, you will know why you put headings here, how you should respond to comments, what to do with SEO and how to apply it and much more.
The case study site is quite simple and will give you a good ‘heads up’ on how to add and remove items from an existing theme so you could adapt a regular theme to word specifically for your business.
The code is available to download from the packtpub website.
If you’re working for your company and they don’t have a blog, just the information in Chapter 1 and 2 about mapping out a strategic plan and how to implement solutions would arm you with enough ‘know-how’ to talk your boss into getting your company into blogging. And wouldn’t it be nice if you knew just how to start?
Click here for WordPress For Business Bloggers
Get ANY book from PacktPub for FREE
Being the nice folks that they are, Packtpub has offered up 2 books from their vast collection as ebook downloads. My first packtpub book was an ebook and from it, I learned all that I needed to know about wordpress design so I really recommend that you enter this contest!
- Visit the PacktPub website and browse their collection and leave a comment here with what book you would like to win.
(link to the books page at packtpub if you like)
- Write about this contest on your own blog and link to this post.
(it doesn’t have to be a whole post, it can be included as part of a new post but mention “wordpress for business bloggers” or “packtpub” in the paragraph and link directly to this post)
Contest will run until Jan 16th 2009.
Winners will be chosen by a magic script at Random.org
Please use an email address that you can be contacted on when you comment, this email address will be used to receive the ebook