It always amazes me how much time and effort that people will put in to SEO tricks and tactics, how they swear that they know Google will ‘see’ this or ‘know’ that based on some rumour of a overheard bit of gossip written by a black hat SEO guru. Lol, what is a SEO guru anyway?
It’s an emperors new clothes designer that’s what! If someone tells you that they know what the Google algorithm wants then they are feeding you a line of BS because no one knows and if they did, Google would change it so it would be old news very quickly.

Is all SEO hopeless or even real?
Of course not! there are things that you can do that are known as ‘best practices’ or more commonly known as, ‘common sense’ and you can find out about them from Google itself from their webmaster pages and blog.
A good friend of mine who has successfully got his clients to the number one position on Google for their chosen terms recently wrote an interesting article on SEO and is it real?. He spends his life on and around Google search and even he says that you can try too hard.
The human factor
I recently had emails go to and fro with a colleague and she was quoting another SEO guy who said to bold this term and only do it once and how that is how the Google algorithm ‘knows’ what the article is about.
That makes me lol! Google algorithm ‘knows’ nothing! it can’t ‘see’ anything either, it can only trawl text and html source. It doesn’t look at images, it only stores what they’re name is and whether or not it has a caption and what that caption is.
Here’s a little experiment I want to try to prove that last paragraph..
















My blog is 2 months old today and I woke up this morning to see a Google pagerank of 5 applying to this site!