The nice folks at PacktPub sent me a pretty good book called “WordPress For Business Bloggers” by Paul Thewlis. I’ve been reading it for a couple of weeks and it turned out to be an excellent read.
Who is it for?
It makes it clear in the beginning of the book that you should at least be familiar with WordPress as a blogging platform. It doesn’t expect you to know any HTML or PHP skills, just a working knowledge of the WP interface for adding posts and pages, activating plugins and general use.
The book says it is aimed at anyone running or starting a business blog using WordPress. It can be for PR, marketing, profit or driving traffic. Whatever you use it for, if it’s for a business then this book is for you.
My own addition to this is that it will be perfect for someone who runs their own personal blog and is used to people asking them blogging questions. Why? because with this book, you could move from doing minor updates to personal blogs to heading up a business blog for your workplace or local businesses. You will see why below…
The Plan
One of the things that really impressed me with this book was how Paul gives good examples of specifics, what makes a great blog is the first question covered in the book. It doesn’t try to explain from the beginning what a blog is which would take a whole book but instead, it gives an example of different blogs that are aimed at;
- Increasing sales
- Adding value
- A dialog with your customers
- Raising awareness
- Showing expertise
- Customer Service
- Public relations
- Driving Traffic
The first chapter will give you an excellent summary of what you will learn from reading the rest of the book including, monetization, promotion and statistics.
The Case Study
This is where the real value of the book comes into play. So many “how to blog” books and blogs don’t go into specifics. They go on about how you should do this and that but not exactly how to go about doing this and that!.
The WordPress for business bloggers book has it’s own case study site to take you from planning (including strategic goals, tactical goals and implementation) all the way through from Chapter 3 – Designing your blog, how to install to your local machine so you can develop a blog before it goes live to blog design principles, layout, typography, colors.
Images, video and content are all covered in chapters 4 and 5. I was really impressed by the content of these chapters, every sub heading had a gold mine of information associated with it and was able to cover a large amount of the whole blogging for business idea without getting too wordy or cluttered with random information. It’s quite clear that Paul knows an awful lot about blogging and WordPress!
Through each chapter you get to work on the case study and see it grow as you complete each chapter and learn how each new bit of information gets applied to a real blog.
Why would you buy it?
Far from being just for business bloggers, I think this book would be an excellent resource for anyone wanting to know a bit more about blogging. All the information and guidelines would be applicable to any new blog.
You could even use this book as a self study course, work through each chapter and follow the case study and by the end, you will not only know how to make a full site but, you will know why you put headings here, how you should respond to comments, what to do with SEO and how to apply it and much more.
The case study site is quite simple and will give you a good ‘heads up’ on how to add and remove items from an existing theme so you could adapt a regular theme to word specifically for your business.
The code is available to download from the packtpub website.
If you’re working for your company and they don’t have a blog, just the information in Chapter 1 and 2 about mapping out a strategic plan and how to implement solutions would arm you with enough ‘know-how’ to talk your boss into getting your company into blogging. And wouldn’t it be nice if you knew just how to start?
Click here for WordPress For Business Bloggers
Get ANY book from PacktPub for FREE
Being the nice folks that they are, Packtpub has offered up 2 books from their vast collection as ebook downloads. My first packtpub book was an ebook and from it, I learned all that I needed to know about wordpress design so I really recommend that you enter this contest!
Requirements
- Visit the PacktPub website and browse their collection and leave a comment here with what book you would like to win.
(link to the books page at packtpub if you like) - Write about this contest on your own blog and link to this post.
(it doesn’t have to be a whole post, it can be included as part of a new post but mention “wordpress for business bloggers” or “packtpub” in the paragraph and link directly to this post)
Details
Contest will run until Jan 16th 2009.
Winners will be chosen by a magic script at Random.org
Please use an email address that you can be contacted on when you comment, this email address will be used to receive the ebook

I hate IM programs, msn, yahoo, gtalk and all the rest because they just suck time away from you while you wait for someone to respond. I’m a fast typist so it’s painful to wait 3 minutes watching the “soandso is typing..” only to get a “yeah, I know!” in the message window.
I donated some money to an organisation that wants to build a new classroom for a school in Tanzania. It was set up by http://tweetsgiving.org during the thanksgiving run up in America. The whole point was to raise 10,000 dollars in 48 hours by using twitter to promote it.
I have seen very little spamming going on with it which is such a change for a 2.0 web thingy. Usually the first thing any popular company does is switch on the money making adverts or get bombarded with cialis (ab)users.
I really like this part of it, it’s not like other places where you have to join someone and jump through some hoops to be part of their group. You can just click their follow link and get their tweets in your stream of all tweets. If you think they self promote too much, just unfollow and they’re gone!
Just seeing a stream of tweets going by you can quickly pick up a repeated phrase, when the Mumbai attacks happened I knew about it before Sky news that was on in the background!
This is fast becoming one of my favourite things about twitter. The ability to throw a question out there and have it answered within a few minutes or see it get retweeted (re-broadcasting the question to ones own network of followers) is just amazing.
Ok shameless self promotion here but you can take advantage of the wp-twitip-id plugin which allows you to add a twitter username field to your comment form on your wordpress blog and display a “follow me” link or image next to the comment authors name.
API or Applications Programming Interface is how so many cool widgets and gadgets get made by the geeky. It’s a way for developers to interact with the twitter server and pull loads of interesting information about the twitterverse.
For good reason though, I am working with another blog owner to produce a free email course called Blog From Scratch which, unlike other “how to blog” tutorials and series, will show you exactly what you need to know from the beginning of creating a blog to the methods used to promote it, populate it and of course, monetize it!